Shizuoka Tourism Board, Japan

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During the pandemic, Express Conseil organized webinars for tourism professionals to take them virtually to the heart of Shizuoka Prefecture, Japan.

1st episode: Shizuoka, another vision of Mount Fuji, off the beaten track

2nd episode: Secrets of Shizuoka’s green tea

Goals :

– Increase the notoriety of the province, by positioning it as a destination off the beaten track to discover Mount Fuji.

– Generate new contacts

Much more than a simple online training on the strengths of the destination, but a total immersion thanks to videos produced by local tourism players (receptive, hotels, museums, etc.), especially for the occasion.

The 2nd episode was devoted to green tea, a major asset of the Shizuoka prefecture, which is home to 40% of the production of Japan. All the secrets of Japanese green tea have been revealed: history, economy, benefits, tea ceremony, video tutorial to learn how to make a perfect Japanese green tea.

And of course, different suggested itineraries around Mount Fuji and green tea.

Results : this enabled the Shizuoka prefecture to be presented to more than 200 tourism professionals. 5 new routes including Shizuoka were created following the webinars.