Chicago Tourist Board

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Posted on September 10, 2021
Case Studies, Social Media

Goal

Develop the attractiveness of the city for “Millennials” with original content and a very limited promotional budget

Strategy

  • Creation of an Instagram page in French
  • Editorial strategy: mix of inspiring content / visual, tourist information and “community messages”: user content (UGC), series of dedicated hashtags, poll, contests, live interviews with Chicagoans …
  • Organization of an operation with key influencers: @marc_nouss , @ Wonguy974 , @ SuperChinese801 , @Mary_quincy and a Choose Chicago follower invited to a special contest, @phil_a_paname .
  • Covid-19: Live sessions with key influencers or with Chicagoans, to “get closer” to the community.

 

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