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Digital and social advertising campaign plan

Goal : generate travel intentions and reservations in Louisiana

Express Conseil has established a strategic advertising campaign plan to reach the various targets likely to be interested in Louisiana over three months, during the peak booking period. (negotiation with advertising agencies, implementation, creation of content adapted to the targets, etc.)

 

Elle.fr

Website of the feminine lifestyle magazine.

The Louisiana video will also be broadcast on 4 high-audience media sites targeting visitors interested in tourism:

  • Public.fr
  • Femina.fr version
  • Télé7jours.fr
  • FranceDunday.fr

Easy voyages.com

Travel marketplace with 4.7M unique monthly visitors.

  • A display on the home page for 1 week
  • A square advertisement in rotation for 1 month
  • An article on the news page
  • A dedicated Newsletter with selected targets (sent to 500,000 pax)
  • Social media posts (FB: 1.6M and IG: 58K): one on FB redirecting to the article and one on FB and IG redirecting to a Louisiana product.

Reach: more than 2 million people

Lastminute.fr

The first pure player of travel in France (10 UMV)

Format:

  • A micro-site dedicated to Louisiana with an article, photos and videos.
  • A dedicated newsletter sent to 120,000 subscribers
  • 4 advertisements redirecting to the Last minute’s Louisiana microsite
  • A Spotify playlist
  • Social media posts

Total Impressions: 1 million